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Alastair Liptrot

Alastair brings over twenty years of Insight and Research experience across numerous industries including FMCG, services and automotive. His approach across all these industries centres on the same thing - the deeper you understand people, the easier it is to do better things.
Alastair's Insights career has scoped consumers, customers and employees. His expertise in bridging the gap between senior leadership and operational employees enables him to get to the core of a problem quickly but also influence and understand the commercial implications of recommendations.
Alastair loves making complex problems simple.

  • We help Understand the 'Why'

    We aim to dive much deeper to get to the "whys" behind "what" is happening in your business to help drive business growth.

  • Insights at the right price

    As we are a boutique operation, we can deliver Insights without breaking the bank. So, you are paying for the Insights without the overheads.

  • Experience In Spades

    Experience is everything and we have it in spades. From understanding consumers, to understanding customers and even understanding employees- this experience drives commercial success - we've seen a lot (maybe not everything) but most things!

  • Every Business Is Different

    No business is the same and every business has its own unique culture and way of working. There is no such thing as a "one size fits all" approach to insight development. We tailor our framework to your business.

  • We Are Easy To Work With

    While we know the insight game is serious business, we want to make sure it's also fun. Work can be fun right?

Are you Ready To drive insights further in your business?

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PPL Insights is an equal opportunity employer and values diversity and inclusion in the workplace.