The Insights experts
We believe that the best insights are uncovered through a deep understanding of people
PPL Insights is here to help businesses drive performance through deeper insights. Utilising best-practice people centric research and strategy, we can help you grow and prosper with insights into your consumers and customers.
Consumer/Customer Research
Our capabilities span both qualitative and quantitative methods. At PPL Insights, we can work with you to set objectives and deliver insights accordingly. What sets us apart? As we are a boutique organisation, we can deliver Insights without the overhead costs.
Brand Strategy
Weather it's repositioning an established brand or creating a new brand from scratch we have a step-by-step process that helps our clients build brands to drive growth, loyalty and connection.
Segmentation And Positioning
Complex segmentation doesn't need to cost the world. At PPL Insights we can help you build a fully quantified, actionable segmentation model at the right price. This will not only help you know your customers better but deliver brand positioning to drive growth.
Facilitation/ Leadership training
Good leadership is critical to business success, however many business leaders feel under qualified in this area. We can help your business leaders become better at leadership.
Innovation and Ideation
At PPL Insights we can work with you to devise an innovation program. From ideation right through to consumer validation and everything in between. We can help you on your innovation journey.
Commercial/Category Planning
When it comes to business results it all starts at the.....start. Right? We can help you with all your commercial and category planning. We have the frameworks and knowhow.